When was the last time you applied sun protection? Despite all the literature on the importance of wearing SPF daily to fend off skin cancer and premature ageing, most of us are guilty of skipping this skincare step, unless we’re relaxing on a beach. This year’s plethora of new formulas might change our laid-back approach to sun protection, though. Scientific breakthroughs have not only paved the way for lighter, wearable textures, but also higher levels of protection. In the past, SPF50 had a reputation for being thick and chalky, putting most of us off. However, the new breed are slick, sophisticated and hi-tech. And the market research group NPD has reported that sales are on the increase, with the SPF50 category growing at 16 per cent year-on-year compared to five per cent for SPF30. Here’s why… more...